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H&M, You’re a Fraud

H&M, You’re a Fraud

Lemme tell you suttin

I was an advertising major back in college, and I can’t stand false advertising. Which is why I’m still not over the fact that one of my favorite stores claims to offer larger plus-size clothes. If you couldn’t tell by the title, we’re talkin bout H&M.

A little (Her)story

Starting its brand to empower young, trendy women everywhere, H&M began in the late 1940s by a dude named Erling Persson. Originally called Hennes (Swedish for ‘her’), it was a retail store that strictly sold women’s clothing. However, 20 years later Persson brought on board Mauritz Widforss, a men’s outfitters. And then was born the H and the M.

My Beef?

There’s that “all women matter” notion that H&M (and other fraud brands) perpetuates, but did you forget that all women include plus-size women? I know the industry is slow when it comes to open-mindedness, but if women like Ashley Graham (who they dressed for the Met Ball), Danielle Brooks, and Nicollette Mason all have clothing lines, then…well…c’mon dude. There’s a need for this. Not to mention stores would make themselves more money. But what do I know about business, right?

H&M Plus is a ‘barely there’ kind of thing

And what I mean by that is it’s a basic ass line of clothes. There’s nothing but sweats, boring sweaters, a ripped jean here and there, and a handful of duster jackets. Plain and simple, I don’t see any Alexander Wang or Balmain collabs anywhere near this H&M line of plus clothes. Here’s what they got for us on site (cuz like, pics, or it didn’t happen, right?):

When I go to H&M, I’ll usually shop in the men’s section because their clothes fit bigger and they’re obviously way cooler. But on my way to the teeny tiny men’s rack, I clearly can’t miss the carousels of women’s clothes…that stop at a size 10 or 12.

So, what I’m saying is…

H&M doesn’t carry their plus-sizes in-store (and please prove me wrong on this one). I don’t see an “online exclusive” sign anywhere on their site, but I damn sure never see me a 18 or 20 in any of the H&M stores (I mean I live in NYC, dude).

Have you found any plus-sizes in any of H&M’s brick & mortar stores? How do they compare against the regular sizes? Tell me in the comments, babe.

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3 Comments

  • Chaffron December 4, 2017 11:21 pm

    Preach! And what they do have below a size 12 runs ridiculously small. I wear a size 8 in almost any other store and have never been able to fit anything in there except jewelry, lol. It’s pretty distorted.

  • Aitza B December 5, 2017 8:50 am

    I noticed H&M plus disappeared. My friends and I went to one store, and they told her plus was only carried online or another location 30 minutes away. I get trying to have things on the floor but get rid of some of that make or accessories or overpriced coats no one is buying.

  • Hannah Denton December 5, 2017 5:48 pm

    Good point to raise! You tell ‘em!

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