I’ll be honest. I’ve been doing some reevaluating lately, and after looking at what brands I’ve shopped from fast fashion, I realize I probably could have bought it from small Black-owned businesses.
More than likely, I’m not the only other Black person who feels like they unintentionally betrayed their own. And while this very platform is meant to be a testament to support, recognize and Blackness in all its variety, I still “self-whip” to an extent to do better about truly buying Black.
Thankfully, I’ve stumbled upon small Black-owned businesses from every social platform from Twitter threads to TikTok entrepreneurs. Socially media really is the best space to promote your business. However, not everyone gets the same education or opportunities to experience exactly how that works, and plenty of small Black-owned businesses get the short end of the stick.
But if you’re seriously trying to support smaller brands who may not have the flashiest branding, but quality product then do the work to find them. It’s as simple as searching #Blackowned in your Instagram and Twitter search because the information is readily available.
I found Bebe’s Beauty and Boutique on TikTok where the owner designs the cutest satin bonnets that I’ve ever seen. The brand has the most adorable color combos (I got the baby blue/baby pink duo). Plus, you can customize your bonnets with your name and they even come in various sizes: small, medium and large.
Dashay Boutique offers cute fuzzy slippers, handbags and other chic hood girl pieces you can snag up. She even does sets like the one shown above.
So my sister, who runs The B.A.P. Report, had to convince me not to buy six nail polishes from Kaeess Nail Polish because the colors are that good. The brand is Black woman-owned as well, and offers some of the cutest shades of baby pink, baby blue, and the opaquest white (it’s called I’m in love with the KOKO btw) I’ve seen among other go-to colors. Not to mention, she also sells gel polish, too. Bye, Bye Sally!
I actually bought this super cute butterfly choker from Plush Berry the day this post was written and I wish there were pink butterfly earrings to match. Nonetheless, Plush Berry Jewels may be where I get my engagement ring because the jewelry looks super expensive, but it’s quite affordable.
We Are Unapologetic is basically the Black-owned version of Dolls Kill. If you need an even more size-inclusive replacement, the brand offers cutesy clothing in sizes S–5X. I just bought this super dope yellow number plus this First Love panty and bra set (in case bae and I got skype plans).
I just bought a pair of her bedazzled sunnies, because how could I not? Just look at them! And if you’re into the Zodiac signs, she’s got hairpins for every single one.
8. Love Vera
Love Vera carries plus size lingerie — and it’s actually super, super cute. And there’s a lot of pink pieces, too. Plus, the line also goes up to at least a 3X.
9. Miss Brie
10. Bakwai Bags
The mini handbag is still going strong, so why not buy one that’s Black-owned?
I own combs, but I don’t have these combs, okay? and they’re stunning, right?
12. Lovelys Kouture
Yes, I just bought the Boys’ Tears case for my sister and I. And?
13. LVNDR Beautique
Lvndr Beautique is a Black, Trans-owned beauty supply business that has earned over $20K in a week. I wanted the brand’s press-ons, but the owner, Marly explained to me that her team is on a hiatus because the nail orders alone are overwhelming. You can still shop these cute lashes in the meantime, doe!!!
My guilt ate at me for not buying Black. Because when Curverra came along, it shook everything I knew about plus size fashion. As a result, the Black, plus size-owned brand carries those same chic silhouettes sold on fast fashion sites. Plus, the pieces are still pretty affordable. Not to mention, the whole size range is 1X-5X (I know, right).
I literally stumbled upon this brand on Instagram, and I love it already for its aesthetic. Not to mention, the designer does worldwide shipping and custom sizing free of charge.