As I was scrolling through my Twitter feed
looking for a story for babe.net (my new job! Eeeekk!!!), I was appalled at what I stumbled upon. Plus-size tights advertised on SIZE 2 MODELS!!!!
What the eff dude?
Because I guess there must just be a famine in curvy models. But you and I know damn well there’s not.I’m not even technically a model. I’m really just fucking around with my iPhone 7 with my sister, but apparently, the fashion industry could use a little help, and I could always use another 20 bucks in my back pocket.
Not even as a fat girl, but as a former advertising major, I’m offended. There’s this new thing out called target marketing. Which requires…oh idk, maybe research on who you want to buy the damn product! There’s a plethora of #curves #fatgirl #fatandhappy and #effyourbeautystandards flooding my social media. And you mean to tell me that you’re going to use size 2’s to advertise MY tights!?!?!? You tripp’n, bro.
But there might be some genius to this madness.
I was also a PR major (my college had like a 2 for 1 deal) and this could all be a PR stunt to get people to click through the site. I get it, though. Sales are possibly down or maybe your company may not be making its annual goal (again). Therefore, desperate times call for desperate measures, and this BS definitely qualifies as such.
So in actuality, the advertisement was meant to showcase the stretchiness of the tights. And also to show how they don’t rip easily. This is great news for my ass and love handles because getting the runs (not those kinds) in your tights is a constant problem for both curvy and non-curvy women. However, I think the message would’ve still come across better to consumers had the seller used a plus-size model because WE’RE the main culprits for ripping tights. Like, does anyone above a 14 really know their size in tights? I know I don’t.
But then again…
What do you guys think about it? Are you as offended as I am? Tell me how you feelin’ in the comments, dude.