Oh Hell Nah: Regular Models Advertise Plus-Size Tight

Oh Hell Nah: Regular Models Advertise Plus-Size Tight

As I was scrolling through my Twitter feed

looking for a story for babe.net (my new job! Eeeekk!!!), I was appalled at what I stumbled upon. Plus-size tights advertised on SIZE 2 MODELS!!!!

What the eff dude?

Because I guess there must just be a famine in curvy models. But you and I know damn well there’s not.I’m not even technically a model. I’m really just fucking around with my iPhone 7 with my sister, but apparently, the fashion industry could use a little help, and I could always use another 20 bucks in my back pocket.


Not even as a fat girl, but as a former advertising major, I’m offended. There’s this new thing out called target marketing. Which requires…oh idk, maybe research on who you want to buy the damn product! There’s a plethora of #curves #fatgirl #fatandhappy and #effyourbeautystandards flooding my social media. And you mean to tell me that you’re going to use size 2’s to advertise MY tights!?!?!? You tripp’n, bro.

But there might be some genius to this madness.

I was also a PR major (my college had like a 2 for 1 deal) and this could all be a PR stunt to get people to click through the site. I get it, though. Sales are possibly down or maybe your company may not be making its annual goal (again). Therefore, desperate times call for desperate measures, and this BS definitely qualifies as such.


So in actuality, the advertisement was meant to showcase the stretchiness of the tights. And also to show how they don’t rip easily. This is great news for my ass and love handles because getting the runs (not those kinds) in your tights is a constant problem for both curvy and non-curvy women. However, I think the message would’ve still come across better to consumers had the seller used a plus-size model because WE’RE the main culprits for ripping tights. Like, does anyone above a 14 really know their size in tights? I know I don’t.

But then again…

why TF are you shopping at wish.com? Just go to Asos Curve (where even Kylie Jenner’s curvy bff “models”), buy those stickers, and call it a day 😂.

What do you guys think about it? Are you as offended as I am? Tell me how you feelin’ in the comments, dude.

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  • Kari December 13, 2017 11:48 am

    I was appalled at first but then I learned they were for Magic tights to show they don’t rip or tear easily. So I went looking for the tights they are Super Stretchy magical stockings on littleplayland.com. The price is not bad either I might grab a few.

    However Wish does what Wish does, steal photos, from other companies and bloggers. Which is why when you buy things they look nothing like the photo. I don’t buy

  • Sydney D December 13, 2017 1:02 pm

    I was appalled when I saw the add at first. But then I read (also on twitter/from a mutual) that Wish takes pictures from other campaigns/companies, to advertise their own stuff. And that the photo’s were originally from an ad, advertising the stretch of the tights.

    Still it brings the issue of not only Wish not finding models for their product in the first place, but stealing content! Ugh!!

    As always, great read!^.^

  • Jan Zac December 14, 2017 5:34 pm

    Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive.
    Can you recommend something what works best for you?

    I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: http://janzac.com/
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)

    I have subscribed to your newsletter. 🙂

    Hope to hear from you soon.

    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Jan Zac

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